Dormant lead reactivation playbook for slow season (Alberta renovation edition)
Turn quiet months into booked pipeline by reactivating old estimates with a structured, non-pushy cadence.
Track follow-up like a pipeline (and stop losing quotes you already paid for)
A contractor sales pipeline has 5 stages, clear move/close rules, and 3 metrics that matter. Here’s how to stop estimates from disappearing.
No-show to sold: the reminder and reschedule system for in-home estimates
Contractor estimate no-shows waste 2-4 hours per occurrence. A 3-part reminder sequence — 48hr, 24hr, 2hr — cuts no-shows dramatically. Here’s the system.
Estimate follow-up scripts that don’t sound salesy
Word-for-word follow-up scripts for every touch in the estimate cadence — text, email, and voicemail — that sound helpful instead of desperate.
The follow-up engine: a simple cadence that revives ‘maybe later’ estimates
Most contractors stop after 1-2 touches. Here’s the exact 6-touch cadence — Day 1 through Day 42 — that converts cold estimates into signed contracts.
Why ‘we sent the quote’ is where renovation sales go to die
60-75% of renovation estimates do not close. Not because the price is wrong — because no one followed up. The estimate is the starting line, not the finish.